Steering Committee

CHARGE:

  • Provide a vision and strategic direction to the development of a strategic enrollment management framework and plan that will be successful at SUNY Brockport.
  • Develop enrollment priorities in collaboration with council and President’s Cabinet.
  • Identify, develop and monitor short- and long-range enrollment targets and goals that contribute to achieving sustainable enrollment outcomes
  • Communicate and champion a culture of collaboration around student recruitment, persistence and overall enrollment. Provide regular updates to President’s Cabinet, the University community and JPBC.
  • Align and link efforts to the University’s 2022-2027 Strategic Plan and SUNY’s strategic priorities

2023-2024 GOALS:

  1. Develop and charge the councils and action teams based on strategic priorities
  2. Complete immediate priority projects and analyses to inform short and long term SEM planning
  3. Develop enrollment goals & priorities aligned with the University’s strategic plan that promote the University’s enrollment health
  4. Oversee the implementation of the SEM Plan, including operationalizing and assessing strategies and tactics. Measure progress towards SEM goals.
  5. Implement a communication plan to promote a culture of transparency around enrollment and advance SEM principles.
  6. Participate in ongoing trainings and development opportunities focused on SEM

MEMBERSHIP:

  • Dr. Sara Kelly, Vice President for Enrollment Management (Chair)
  • Dr. Eileen Daniel, Senior Vice Provost
  • Robert Wyant, Director of Undergraduate Admissions
  • Michael Harrison, Director for the Center of Graduate Studies
  • Dr. Priya Banerjee, Interim Director of Research, Analysis & Planning
  • Thomas Chew, Director for the Academic Success Center
  • Dr. Jennifer Haytock, Interim Associate Dean of the School of Arts & Sciences
  • Jim Wall, Interim Vice President for Administration and Finance 

Recruitment Council

CHARGE:

  • Review, analyze and recommend strategies and tactics to increase undergraduate and graduate student recruitment and yield.
  • Develop and/or achieve strategic goals for new student recruitment. Facilitate and review subcommittee action plans, make recommendations and report progress to SEM Council.
  • Develop and charge subcommittees aimed at advancing strategic recruitment efforts based on identified SEM strategies and tactics.
  • Review and approve subcommittee action plans, make recommendations and report progress to SEM Council.

2023-2024 GOALS:

  1. Study institutional recruitment trends, including subpopulations, majors, melt rates, etc. Identify opportunities to further improve recruitment outcomes.
  2. Study and monitor the institutional discount rate and financial leveraging strategies compared to competitors.
  3. Charge committees/units with completing tactical work plans to operationalize the SEM plan strategies. Monitor progress and provide support.
  4. Annually update and monitor progress towards SEM Recruitment Goals.
  5. Participate in trainings and development opportunities focused on SEM.

MEMBERSHIP:

  • Robert Wyant, Director for Undergraduate Admissions (co-chair)
  • Mike Harrison, Director for Graduate Studies (co-chair)
  • Dr. Rey Sia, Assistant Dean for School of Arts & Sciences
  • Michael Doyle, Interim Dean for the School of Business & Management
  • Dr. Cathy Houston-Wilson, KSSPE Chair
  • Debbie Jacob, Director of Marketing
  • Victoria Weed, Student Representative

Action Team

Action Teams are developed to execute action plans, timelines and metrics for each goal. Proposed groups to focus on:

Action Team Goals Timeline Proposed Membership
N/A N/A N/A N/A

Retention & Persistence Council

CHARGE:

  • Review, analyze and recommend strategies and tactics to increase undergraduate and graduate student persistence throughout the student lifecycle.
  • Develop and charge subcommittees aimed at advancing strategic retention and persistence efforts based on identified SEM strategies and tactics.
  • Study institutional retention and graduation trends, including subpopulations, majors, melt rates, etc. Identify opportunities to further improve student outcomes.
  • Review and approve subcommittee action plans, make recommendations and report progress to SEM Council.

2023-2024 GOALS:

  1. Participate in trainings and development opportunities focused on SEM
  2. Annually update and monitor progress towards SEM Retention & Persistence Goals.
    1. Develop and charge subcommittees aimed at advancing strategic retention and persistence priorities. See list below.
  3. Study and understand student satisfaction feedback. Determine action items needed to improve the student experience.
  4. Charge committees/units with completing tactical work plans to operationalize the SEM plan strategies. Monitor progress and provide support.

MEMBERSHIP:

  • Thomas Chew, Director of the Academic Success Center (co-chair)
  • Dr. Jennifer Haytock, Interim Associate Dean for School of Arts & Sciences (co-chair)
  • Will Ruiz, Associate Director for the Center of Graduate Studies
  • Dr. Alisa James, Associate Dean for Education Health and Human Services
  • Pam O’Keefe, Director for the Center of Student Success, SOBAM
  • Dr. Amanda Lipko-Speed, Psychology Chair
  • Dr. Kimberley Willis, Director of Financial Aid
  • Dr. Lisa Thompson, Director of Equality of Opportunity Program
  • Olivia Taylor, Student Representative
  • Lily Wegerski, Student Representative

Action Team:

Action Teams are developed to execute action plans, timelines and metrics for each goal. Proposed groups to focus on:

Action Team Goals Timeline Proposed Membership
N/A N/A N/A N/A