Recruitment & Enrollment Update, FAFSA Update, First 6 Weeks of Spring, Upcoming Recruitment Events

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SEM Update: January 2024

Thursday, January 18, 2024

Greetings Colleagues,

I hope 2024 is off to a great start for you and your families, and that you are managing to stay warm during this frigid week of winter weather. I have a few updates to share on behalf of the Strategic Enrollment Management (SEM) Committee:

Recruitment & Enrollment Update

Enrollment continues to be moving in a positive direction:

  • Overall Enrollment: We are on track to hit, and likely to exceed our spring enrollment target of 6,246, with 6,502 students currently registered for spring 2024. As a comparison, we had 6,013 students at census in Spring 2023. There will still be movement until our official enrollment census date, which is after the third week of classes.
  • Spring 2024: We have 61 first year deposits, up from 30 last spring. We have 338 transfer deposits, up from 324 last spring. Graduate applications, accepts, and deposits are all up from last spring. Spring graduate deposits are currently at 264. Graduate programs are still admitting to spring term. We are also excited to welcome 28 new international students this spring.
  • Fall 2024 UG Recruitment Update: We surpassed our application goal earlier than anticipated, with over 11,200 undergraduate applications for fall, compared to 9,005 at this point last year and 5,936 in 2022. This has resulted in an increase in accepted students, 7,395 compared to 5,679 in 2023 and 3,593 in 2022.
  • I will provide more updates on fall transfer student trends as we get further in the cycle, as well as fall to spring retention.

FAFSA (Free Application for Federal Student Aid) Update

The Department of Education began a soft launch of the new 2024-25 FAFSA, during which time the application will be available periodically to students and families. We extended our suggested 2024-25 FAFSA filing deadline to February 15th to allow additional filing time due to potential delays with the new form.

First 6-Weeks of Spring 2024:

  • The Student Engagement Committee will do a soft launch of the Engaged EAGLE Program during Spring 2024 semester. EAGLE is an initiative that aims to provide opportunities for students to engage in a variety of activities and experiences aimed at supporting student growth and preparation for employment and continued education. EAGLE stands for (E)xplore, (A)wareness, (G)rowth, (L)eadership and (E)xcellence. Dr. Acker and the Student Affairs team will share more information about the initiative in the next few weeks, including how to have activities and experiences recognized. 
  • Spring 2024 First 6-Weeks program and events can be found: https://www2.brockport.edu/life/welcome-week/schedule/. Please encourage students to attend and participate.

Upcoming Undergraduate Recruitment Events:

  • February 3rd: STEM Day & KSSPE Day
  • February 18-19th: Scholars Sleepover #1
  • March 3-4th: Scholars Sleepover #2
  • March 8-9th: Ellsworth Downstate Bus Trip #1
  • March 9th: Spring Accepted Student Day #1
  • March 26-27th: KIPP NYC Bus Trip
  • April 12-13th: Ellsworth Downstate Bus Trip #2
  • April 13th: Spring Accepted Student Day #2
  • April 21-22nd: Scholars Sleepover #3

I would like to give a special thank you to the SEM Steering Committee, the SEM Recruitment Council, and the SEM Retention and Persistence Council for their ongoing work advancing our Strategic Enrollment Management plan. We are starting 2024 in a positive position, thanks to the dedicated staff and faculty working together across the university to support our current students and recruit new students into our community.

Dr. Sara Kelly, Vice President for Enrollment Management
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SUNY Brockport
350 New Campus Drive
Brockport, NY