Marketing Major (BS)


The AACSB-accredited Marketing Major prepares students for a career in advertising, social media and digital marketing, sales management, market research, and brand management in both the for-profit and non-profit organizations. The program also prepares students for advanced, graduate business study. 

Students interested in business studies may also wish to consider majors in Accounting, Business Administration, Finance and International Business.

Admission to the Program

A student’s cumulative GPA in the foundation courses is used to determine whether the student will be admitted to the major. Students must earn a minimum average GPA of 2.5 in the seven foundation courses listed below, with no grade lower than “C-.” Transfer grades are included in the calculation of the foundation prerequisite GPA.

Foundation Course Requirements (21-22 credits)

Note: An introductory statistics course from another discipline may be substituted for ECN 204. However, credit towards graduation will be allowed for only one introductory statistics course.

Students who successfully complete these requirements can declare the major in Marketing.

Program Requirements

Students who pursue the Marketing Major as part of a Bachelor of Science degree must satisfy all the major-specific requirements. Students are also bound by the policies and procedures of the School of Business and Management. To satisfy degree requirements, students must earn 1) a grade of at least C- in all courses required for the major, and 2) an overall GPA of 2.0 in all courses required for the major.

Only business students who have declared their major or minor are permitted to register for 400 level courses in the School of Business and Management.

General Education Requirements (31-34 credits)

Prerequisites (0-6 credits)

Corequisite Courses (4 credits)

Business Core Courses (27 credits)

Marketing Courses (15 credits)

Other Electives (5-12 credits)

Total Credits (120 credits)

Student Learning Outcomes

Upon completion of the program, students will be able to:

  • Competency Goal 1: Knowledge of Business: Students master knowledge of key business concepts and theories
    • Objective 1.1 Students are able to identiry and apply key business concepts and theories associated with core business areas.
  • Competency Goal 2: Analytical and Critical Writing: Students are capable of critically analyzing business conditions, and communicate effectively in a written format.
    • Objective 2.1 Students demonstrate skills to critically analyze business issues.
    • Objective 2.2 Students demonstrate effective written communication skills.
  • Competency Goal 3: Professional Preparedness: Students are prepared for successfully entering the job market.
    • Objective 3.1 Students demonstrate market readiness in a professional setting.
  • Competency Goal 4: DEI and Social Responsibility
    • Objective 4.1 Students understand the equity, diversity, inclusivity, and social responsibility issues in business.