Seo, Joon Yong and Debra L. Scammon (2017), “Do Green Packages Lead to Misperceptions? The Influence of Package Colors on Consumers’ Perceptions of Brands with Environmental Claims ” Marketing Letters, 28(3), 357-369 (DOI: 10.1007/s11002-017-9420-y).
Cordeiro, James J. and Joon Yong Seo, “An Investigation of the Relationship between Corporate Green Brand Perceptions, Voluntary Environmental Disclosure, and Actual Corporate Green Performance,” American Marketing Association Summer Educators’ Conference, Chicago, IL. (Conference Presentation, August 2015)
Seo, Joon Yong, Sukki Yoon, and Milena Vangelova (2015), “Shopping Plans, Buying Motivations, and Return Policies: Impacts on Product Returns and Purchase Likelihoods,” Marketing Letters, 27(4), 645-659 (DOI: 10.1007/s11002-015-9381-y).
Singh, S., Seo, J. Y. (December 2014). In Tina Harrison & Hooman Estelami (Ed.), Competition and Cooperation in Partnership Arrangements in Financial Services. Peer reviewed book chapter in Routledge Companion to Financial Services Marketing. Oxford, UK: Rutledge Publishing. http://www.routledge.com/books/details/9780415829144/
Seo, J. Y., Scammon, D. L. (December 2014). Does Feeling Holier Than Others Predict Good Deeds? Self-Construal, Self-Enhancement, and Helping Behavior. Journal of Consumer Marketing, 31(6/7), 441-451.
Posavac, S. S., Sanbonmatsu, D. M., Seo, J. Y., Iacobucci, D. (October 2014). How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice. Psychology & Marketing, 31(10), 843-852.
Cordeiro, J. J., Seo, J. Y. (October 2014). In June Cotte & Stacy Wood (Ed.), Consumer Perceptions of Green Brands and Actual Corporate Environmental Performance (vol. 42). Baltimore, MD: Advances in Consumer Research.
Schoneman, A., Seo, J. Y., Cordeiro, J. J., Association for Consumer Research Conference, “Consumer Political Identity and Moral Judgments of Corporate Social Responsibility,” Baltimore, MD. (October 2014).
Belk, R. W., Seo, J. Y., Li, E. (2014). In Jagdish N. Sheth (Ed.), Dirty Little Secret: Home Chaos and Professional Organizers (in Legends in Consumer Behavior: Russell W. Belk) (vol. 9: Discipline and Liberation in Consumption). Sage.
Gardner, J. T., Sohn, K., Seo, J. Y., Weaver, J. L. (Jan 2014). “A Sensitivity Analysis of an Epidemiological Model of Viral Marketing: When Viral Marketing Efforts Fall Flat”. Journal of Marketing Development and Competitiveness, 7(4), 25-46
Cordeiro, J. J., Seo, J. Y., Alliance for Research on Corporate Sustainability Conference, “Green Brand Reputation and Corporate Environmental Performance,” Cornell University, Ithaca, NY. (May 2014).
Seo, J. Y., Yoon, S., Association for Consumer Research Conference, “Feel Sorry for the Cake in Trash? The Effect of Food Types on Consumers’ Food Waste Perceptions,” Chicago, IL. (October 2013).
Seo, J. Y., Yoon, S., Academy of Business Research Fall 2013 Conference, “The Effect of Shopping Motivations and Purchase Plan on Product Returns,” San Antonio, TX. (September 2013).
Seo, J. Y., Yoon, S., American Marketing Association Summer Educator Conference, “Cake Looks Larger Than Salad in Trash: The Effect of Food Types on Perception of Food Waste,” Boston, MA. (August 2013).
Sanbonmatsu, D. M., Uchino, B. N., Seo, J. Y. and Wong, K., (2012). Getting along Better: The Role of Attitude Familiarity in Relationship Functioning. Social Cognition, 30 (3), 355-365. (http://guilfordjournals.com/doi/abs/10.1521/soco.2012.30.3.350)