Priyamvadha Rangan, Ph.D

Associate Professor (Business Administration), Committee Member (President’s Council on Diversity & Inclusion)
(585) 395-5572
prangan@brockport.edu
Office: Hartwell Hall 117 D

Education

  • PhD, Marketing, University of Kansas
  • MS, Advertising, Syracuse University
  • MA, Communications, University of Madras
  • BSc, Mathematics, University of Madras

Areas of Specialty

  • Integrated Marketing Communications
  • Consumer Behavior
  • Services Marketing
  • Principles of Marketing
  • Digital Marketing
  • Sales Force Management
  • Program context effects
  • Effects of visual and verbal information on advertising memory
  • Information procession and evaluation
  • Integrated Marketing Communications
  • Consumer Behavior
  • Services Marketing
  • Principles of Marketing
  • Digital Marketing
  • Sales Force Management
  • Program context effects
  • Effects of visual and verbal information on advertising memory
  • Information procession and evaluation