Priyamvadha Rangan

Education

• PhD, Marketing, University of Kansas
• MS, Advertising, Syracuse University
• MA, Communications, University of Madras
• BSc, Mathematics, University of Madras

Areas of Specialty

• Integrated Marketing Communications
• Consumer Behavior
• Services Marketing
• Principles of Marketing
• Digital Marketing
• Sales Force Management
• Program context effects
• Effects of visual and verbal information on advertising memory
• Information procession and evaluation
• Integrated Marketing Communications
• Consumer Behavior
• Services Marketing
• Principles of Marketing
• Digital Marketing
• Sales Force Management
• Program context effects
• Effects of visual and verbal information on advertising memory
• Information procession and evaluation

• Awards/Recognitions
  • University Graduate Research Fund, Summer 2013 ($5,200)
  • University Graduate Research Fund, Summer 2012 ($5,200)
  • AMA Sheth Foundation Doctoral Consortium, June 2011
• Recent Publications

  Choi, Jungsil, Rangan, Priyamvadha and Singh, Surendra N., (2016) “Do Cold Images Cause Cold-Heartedness? The Impact of Visual Stimuli on the Effectiveness of Negative Emotional Charity Appeals,” Journal of Advertising, 45(4), 417-426.

  Rangan, Priyamvadha, Singh, Surendra N., Landau, Mark J., and Choi, Jungsil (2015) “Impact of Death-Related Television Programming on Advertising Evaluation,” Journal of Advertising, 44 (4), 326-337.

  Choi, Jungsil, Li, Yexin Jessica, Rangan, Priyamvadha, Chatterjee, Promotesh, and Singh, Surendra N. (2014). “The Odd-Ending Price Justification Effect: The Influence of Price-Endings on Consumer Preferences,” Journal of the Academy of Marketing Science, 42(5), 545-557.

  Marlys J. Mason, John F. Tanner, Maria Piacentini, Dan Freeman, Trena Anastasia, Wided Batat, Wendy Boland, Murad Canbulut, Jenna Drenten, Anne Hamby, Priyamvadha Rangan, and Zhiyang Yang (2013). “Advancing a Participatory Approach for Youth Risk Behavior: Foundations, Distinctions and Research Directions,” Journal of Business Research, 66(8), 1235-1241.

  Marlys J. Mason, John F. Tanner, Maria Piacentini, Dan Freeman, Trena Anastasia, Wided Batat, Wendy Boland, Murad Canbulut, Jenna Drenten, Anne Hamby, Priyam Rangan, and Zhiyang Yang (2011). “Youth and Risky Consumption: Moving Toward a Transformative Approach,” Journal of Research for Consumers, 19, 1-8.

• Presentations

  Pant, Anurag, Singh, Surendra N., Mishra, Sanjay, and Rangan, Priyamvadha (2016). “Is Three Better than Two? Effective Communication with Trimodal Television Commercials,” International Conference on Research in Advertising, Ljubljana, Slovenia (June 30-July 2).

  Rangan, Priyamvadha and Mishra, Sanjay (2015). “The Impact of Ambient Odor on Persuasion Effectiveness,” Brown Bag session, School of Business and Economics, SUNY Brockport.

  Pant, Anurag, Singh, Surendra N., Mishra, Sanjay, and Rangan, Priyamvadha (2015). “Effective Communication with Consumers and Trimodal Television Commercials,” American Academy of Advertising Global Conference, Auckland, New Zealand.

  Rangan, Priyamvadha and Singh, Surendra N. (2014). “Impact of Program Context on Embedded Premiums,” Brown Bag session, School of Business and Economics, SUNY Brockport.

  Rangan, Priyamvadha and Singh, Surendra N. (2014). “Impact of Program Context on Embedded Premiums,” American Marketing Association Summer Marketing Educators Conference, Poster session, San Francisco.

  Choi, Jungsil, Rangan, Priyamvadha, and Singh, Surendra N. (2014). “Using Non-Haptic, Perceptual Warmth-Inducing Stimuli to Enhance Prosocial Attitudes,” American Marketing Association Marketing and Public Policy Conference, Poster session, Boston.

  Rangan, Priyamvadha, Singh, Surendra N., and Landau, Mark J. (2012). “The Impact of Mortality Salience on Emotional Persuasion”, Society for Consumer Psychology Conference, Poster session, Las Vegas.

  Rangan, Priyamvadha, Singh, Surendra N., Landau, Mark J., and Choi, Jungsil (2011). “Impact of Mortality Salience on Advertising Effectiveness in a Commercial Pod”, Association for Consumer Research North American Conference, Poster session, St. Louis, Missouri.

  Rangan, Priyamvadha, Singh, Surendra N., Landau, Mark J., and Choi, Jungsil (2011). “Influence of Mortality Salience on Advertising Effectiveness”, Applied Business and Entrepreneurship Association International Conference, Competitive Working Paper Presentation, Hawaii.

  Choi, Jungsil, Singh, Surendra N., and Rangan Priyamvadha (2011). “Odd-ending price: Guilt reduction for the hedonic purchase.” Proceedings of 2011 Association of Consumer Research Annual Conference, St. Louis, MO.