Pant, Anurag, Singh, Surendra N., Mishra, Sanjay, and Rangan, Priyamvadha (2016). “Is Three Better than Two? Effective Communication with Trimodal Television Commercials,” International Conference on Research in Advertising, Ljubljana, Slovenia (June 30-July 2).
Rangan, Priyamvadha and Mishra, Sanjay (2015). “The Impact of Ambient Odor on Persuasion Effectiveness,” Brown Bag session, School of Business and Economics, SUNY Brockport.
Pant, Anurag, Singh, Surendra N., Mishra, Sanjay, and Rangan, Priyamvadha (2015). “Effective Communication with Consumers and Trimodal Television Commercials,” American Academy of Advertising Global Conference, Auckland, New Zealand.
Rangan, Priyamvadha and Singh, Surendra N. (2014). “Impact of Program Context on Embedded Premiums,” Brown Bag session, School of Business and Economics, SUNY Brockport.
Rangan, Priyamvadha and Singh, Surendra N. (2014). “Impact of Program Context on Embedded Premiums,” American Marketing Association Summer Marketing Educators Conference, Poster session, San Francisco.
Choi, Jungsil, Rangan, Priyamvadha, and Singh, Surendra N. (2014). “Using Non-Haptic, Perceptual Warmth-Inducing Stimuli to Enhance Prosocial Attitudes,” American Marketing Association Marketing and Public Policy Conference, Poster session, Boston.
Rangan, Priyamvadha, Singh, Surendra N., and Landau, Mark J. (2012). “The Impact of Mortality Salience on Emotional Persuasion”, Society for Consumer Psychology Conference, Poster session, Las Vegas.
Rangan, Priyamvadha, Singh, Surendra N., Landau, Mark J., and Choi, Jungsil (2011). “Impact of Mortality Salience on Advertising Effectiveness in a Commercial Pod”, Association for Consumer Research North American Conference, Poster session, St. Louis, Missouri.
Rangan, Priyamvadha, Singh, Surendra N., Landau, Mark J., and Choi, Jungsil (2011). “Influence of Mortality Salience on Advertising Effectiveness”, Applied Business and Entrepreneurship Association International Conference, Competitive Working Paper Presentation, Hawaii.
Choi, Jungsil, Singh, Surendra N., and Rangan Priyamvadha (2011). “Odd-ending price: Guilt reduction for the hedonic purchase.” Proceedings of 2011 Association of Consumer Research Annual Conference, St. Louis, MO.