Sadia Ehsan Cheema , Ph.D


Assistant Professor
(585) 395-5787
Office: Holmes Hall 231
Office Hours:

MW 9:00-11:00


Sadia E. Cheema, Ph.D., is an Assistant Professor at SUNY Brockport. Her scholarly research lies at the intersection of gamification, activism, and corporate social responsibility. Using survey and experimental methodologies, she is interested in examining how new media technologies shape socially conscious citizenship practices among youth and influences their broader involvement in social and political issues. She has published her scholarly research in the Journal of Media Psychology, Journal of Information, Communication & Society, Journalism Studies, and International Journal of Nonprofit and Voluntary Sector Marketing. She is also a recipient of a fellowship by Advertising Educational Foundation’s (AEF) where she worked with McCann Worldwide in NYC. Additionally, she is also a recipient of multiple internal and external grants that have supported her scholarly endeavors.


Ph.D., Media & Communication. Texas Tech University, 2017, Lubbock, TX

M.A., Communication Studies, Stephen F. Austin State University, 2014, Nacogdoches, TX

Areas of Specialty

Public Relations & Advertising

Courses Taught

JRB 225: PR Principles & Practices (every semester)

JRB 328: PR Writing (every semester)

JRB 334: PR Cases & Methods (Fall only)

JRB 432: PR Campaigns (Spring only)

Research Interests

Gamification, Activism, Corporate Social Responsibility