Sadia Ehsan Cheema

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Sadia Ehsan Cheema , Ph.D

(She/Her/Hers)

Assistant Professor

(585) 395-5787
scheema@brockport.edu
Office: Holmes Hall 231
Office Hours:

MW 9:00-11:00

Bio

Sadia E. Cheema, Ph.D., is an Assistant Professor at SUNY Brockport. Her scholarly research lies at the intersection of gamification, activism, and corporate social responsibility. Using survey and experimental methodologies, she is interested in examining how new media technologies shape socially conscious citizenship practices among youth and influences their broader involvement in social and political issues. She has published her scholarly research in the Journal of Media Psychology, Journal of Information, Communication & Society, Journalism Studies, and International Journal of Nonprofit and Voluntary Sector Marketing. She is also a recipient of a fellowship by Advertising Educational Foundation’s (AEF) where she worked with McCann Worldwide in NYC. Additionally, she is also a recipient of multiple internal and external grants that have supported her scholarly endeavors.

Education

Ph.D., Media & Communication. Texas Tech University, 2017, Lubbock, TX

M.A., Communication Studies, Stephen F. Austin State University, 2014, Nacogdoches, TX

Areas of Specialty

Public Relations & Advertising

Courses Taught

JRB 225: PR Principles & Practices (every semester)

JRB 328: PR Writing (every semester)

JRB 334: PR Cases & Methods (Fall only)

JRB 432: PR Campaigns (Spring only)

Research Interests

Gamification, Activism, Corporate Social Responsibility

• Awards/Recognitions

  Recipient of a fellowship/grant from ANA Educational Foundations Visiting Professor Program (VPP) in 2018-19 academic year.

  PRSA Awards: PRSA Award of Excellence (2018-2019 academic year) and PRSA Prism Award (2021-2022 academic year)- The PR Club at SUNY Brockport

• Recent Publications

  Cheema, S.E. & Zhang, J. (2021). Motivation and learning: Autonomy-supportive teaching style to engage Gen Z. In R. Robinson (Eds.), Communicating, Engaging, and Educating Generation Z: Theoretical and Practical Implications for Instructional Spaces. Lexington Books.

  Cheema, S.E., & Velez, J. A. (2020) Internalizing external goals: The relationship between causality-orientations and digital badges. Journal of Media Psychology 33(2), 94-101. https://doi.org/10.1027/1864-1105/a000285
  

  Hellmueller, L., Cheema, S. E., & Zhang, X. (2019). The Networks of Global Journalism: Global news construction through the collaboration of startups with freelancers. In Vultee, F., & Wilkins, L. (Eds.) What Journalists Are Owed: How Structures, Systems and Audiences Enable News Work Today (pp.45-64), New York: Routledge.

  Cheema, S.E., Gotlieb, M.R., Sarge, M. A. (2018). Conspicuous Activism: Digital badges and motivation crowding effect. International Journal of Nonprofit & Voluntary Sector Marketing. https://doi.org/10.1002/nvsm.1635

  Hellmueller, L., Cheema, S.E., & Zhang, Xu (2016). The networks of global journalism: Global news construction through the collaboration of startups with freelancers. Journalism Studies 18(1), 45-64. https://doi.org/10.1080/1461670X.2016.1215254

  Gotlieb, M.R., & Cheema, S.E. (2016). From Consumer to producer: Relating orientations, Internet use, and lifestyle and contentious political consumerism. Journal of Information, Communication & Society, 20(4), 570-586. https://doi.org/10.1080/1369118X.2016.1202301

• Presentations

  Refereed Presentations

  Desrochers, M., Abwender, D., & Cheema, S. E. (2022). Single Use Plastic Bottles Versus Refillable Beverage Containers at SUNY Brockport Campus. Poster to be presented at New York State Association for Behavior Analysis’s (NYSABA) 33rd Annual Conference, Albany, NY.

  Cheema, S.E., Moe, A., & Horsford, M. (2020). How sports organizations are using Dialogic Communication principles to build relationships with sports fans. Paper presented at the 70th Annual International Communication Association (ICA), Gold Coast, Australia.

  Rodriguez, N., & Cheema, S.E. (2019). Pride Month and Corporate Social Responsibility in the United States. Paper presented at the 69th Annual International Communication Association (ICA), Washington, D.C.

  Cheema, S.E., Burley, H., Moe, A. (2019). Effects of prosocial games on prosocial behavior: A meta-analytic review. Paper presented at the 69th Annual International Communication Association (ICA), Washington, D.C.

  Gotlieb, M.R., Sarge, M.,Cheema, S.E., Foumena, J. (2017). Confident, committed, or cooperative: Participation in user-generated content, digital badges, and youth engagement. Poster presented at the annual meeting of Association for Education in Journalism and Mass Communication (AEJMC), Chicago, IL.

  Cheema, S.E. (2017). Motivational processes & effects of serious games on prosocial behavior. Paper presented at the 67^th Annual International Communication Association’s (ICA) Game Studies Division pre-conference, “My So-Called Gamified Life.” San Diego, CA.

  Cheema, S.E. (2017). Effects of prosocial games on prosocial behavior: A meta-analytic review. Panel session on Meta-analysis methodology, AEJMC’s Midwinter conference in Mass Communication and Society Division Panel session. Norman, OK.

  Hellmueller, L., Cheema, S.E., & Zhang, X. (2016). The networks of global journalism: Global news construction through the collaboration of global news startups with freelancers. Paper presented at the annual meeting of Association for Education in Journalism and Mass Communication (AEJMC).
  Awarded Top Faculty Paper; Awarded third place in the 2016 Robert L. Stevenson Open Paper Competition of the International Communication Division (ICD). Minneapolis, MN.

  Cheema, S.E. (2015). Dutiful citizenship learning framework. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research (MAPOR), Chicago, IL.

  Gotlieb, M. R., Cheema, S.E. (2015). From consumer to producer: Relating orientations, Internet use, and lifestyle and contentious political consumerism. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, C.A.

  Non-Refereed Presentations

  Sultana, S., Abugasea-Heidt, M., Brown-Smythe, C., Zhang, J., Mitra, S., Chen., Y., & Cheema, S.E. (2022). Building a learning community: From theory to practice. Center for Excellence in Learning & Teaching (CELT), SUNY Brockport, Brockport, NY.

  Cheema, S.E. & Zhang, J. (2022). Motivation and learning to engage Generation Z in the classroom. Center for Excellence in Learning & Teaching (CELT), SUNY Brockport, Brockport, NY.

  Zhang, J., Brown-Smythe, C., Cheema, S.E., Chen, Y., Duru, H., Harrichand, J., Moe, A., Pearlman, A., & Szilágyi, J. (2020). Success in academia: Perspectives and strategies from international faculty and staff members. Center for Excellence in Learning & Teaching (CELT), SUNY Brockport, Brockport, NY.

  Zhang, J., Harrichand, J., Chen, Y., Pearlman, A., Brown-Smythe, C., Szilágyi, J., Cheema, S.E., Duru, H., & Moe, A. (2020). Embracing diversity, equity, and inclusion in teaching: International faculty experiences. Cortland, NY, October 19-20, 2020. State University of New York (SUNY) Faculty Development Conference: Teaching & Learning for Student Success.

  Invited Presentations

  Cheema, S.E. (2019). “Always Lookin’ Good: How brands are changing the way youth participate in political and social issues.” McCann World group, New York City, NY.