Journalism and Broadcasting Major

Journalism and Broadcasting

The major in Journalism and Broadcasting contains four concentrations:

  1. Media Production Concentration
  2. Multimedia Journalism Concentration
  3. Public Relations Concentration
  4. Media Studies Concentration


Media Production Concentration

First Semester
  • JRB 200 Introduction to Digital Video
  • JRB 243 Media Writing
Second Semester
  • JRB 242 Fundamentals of Media
  • JRB 348 Video Production
Third Semester
  • JRB 327 Web Publication and Design
  • JRB 343 Media Performance
Fourth Semester
  • JRB 346 Audio Production
  • Elective: JRB 446 Adv Video Prod, or
    JRB 353 Media Sales & Marketing


MULTIMEDIA JOURNALISM CONCENTRATION

First Semester
  • JRB 224 Newswriting
  • JRB 242 Fundamentals of Media
Second Semester
  • JRB 321 Advanced Reporting & Writing
  • JRB 227 Mobile Journalism
Third Semester
  • JRB 327 Web Publication and Design
  • JRB 324 Web Writing
Fourth Semester
  • JRB 327 Web Publication and Design
  • JRB 325 Feature Writing or
    JRB 343 Media Performance


PUBLIC RELATIONS CONCENTRATION

First Semester
  • JRB 225 PR Principals & Practices
  • JRB 224 Newswriting
Second Semester
  • JRB 242 Fundamentals of Media
  • JRB 227 Mobile Journalism
Third Semester
  • JRB 328 Public Relations Writing
  • JRB 324 Web Writing
Fourth Semester
  • JRB 325 Feature Writing
  • JRB 353 Media Sales & Marketing


MEDIA STUDIES CONCENTRATION

First Semester
  • JRB 219 Advertising & Consumer Culture
  • JRB 242 Fundamentals of Media
Second Semester

Choose 1 from the following:

  • JRB 225 PR Principles & Practices
  • JRB 224 Newswriting
  • JRB 327 Web Publication & Design
Third Semester
  • JRB 372 Film as a Social Commentary
    Choose 1 from the following:
  • JRB 328: Public Relations Writing (every fall; prereq JRB 225)
  • JRB 200 Intro Audio/Video or
  • JRB 227 Mobile Journalism
Fourth Semester

Choose 2 of the following:

  • JRB 463 Media and Society
  • JRB 482 Race, Gender and Media
  • CMC 319 Propaganda & Persuasion
  • CMC 410 Speakers, Campaigns & Movements
  • CMC 417 Political Rhetoric in the Information Age
  • CMC 418 Intercultural Communication
  • CMC 419 Freedom of Expression

 

* These recommendations all-emcompassing. Students should seek further advisement.

 

Prerequisite Courses

  • JRB 200 is prerequisite to JRB 346 and 348
  • JRB 224 is prerequisite for JRB 227, JRB 321, JRB 322 and JRB 325 .
  • JRB 224 or 243 are prerequisite for JRB 227 and JRB 324 .
  • JRB 328 is a prerequisite for JRB 432
  • JRB 225 is a prerequisite for JRB 328, JRB 334 and JRB 432

 

Co-requisite Courses

  • JRB 224 or JRB 243 is co-requisite for JRB 343

 

Courses Offered Every Semester

  • JRB 200 Introduction to Audio/Video
  • JRB 219 Advertising & Consumer Culture
  • JRB 227 Mobile Journalism
  • JRB 224 Newswriting
  • JRB 225 Public Relations Principles & Practices
  • JRB 242 Fundamentals of Media
  • JRB 243 Media Writing
  • JRB 327 Web Publication and Design

 

Further Recommendations

Freshman and sophomore students majoring in journalism, broadcasting and public relations should enroll in at least one lower division course creditable to the required minor or second major in a discipline other than journalism, broadcasting and public relations.

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